Automotive

A Cutting-Edge Media Experience

Subaru takes customer experience to the next level with KNVEY, delivering organized, efficient, and eye-catching media to customers across the world.

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Enterprise Media at Scale

Central management of more than 30,000 high-resolution assets

For Subaru, an automotive brand serving corporate web properties and a distributed dealership website network, digital asset management software provides a governed foundation for organizing high-resolution media and keeping approved content available across its digital presence.

30,000+ high-resolution assets Corporate and dealer reach Shared operating foundation

Media Governance at Scale

Distributed sites risk stale local asset copies

For a brand managing a corporate presence and dealer destinations, a digital asset management system must keep approved imagery current across every placement—not leave teams to manage versions locally.

Image scale Approximately 30,000 high-resolution images had to remain usable and current across a broad digital presence.

Format complexity More than 10,000 galleries, 36 gallery types, and as many as 20 image sizes created a substantial variation-management burden.

Local-copy risk Updates managed separately at destination sites can leave outdated or unapproved versions in circulation.

Brand control Maintaining brand consistency across distributed networks depends on making the current approved media available wherever it is needed.

Subaru’s Connected Platform Footprint

A governed foundation for media
and curated destinations

For Subaru, Origin, Nexus, and Facet work together to manage approved media as a connected operation: Origin maintains the governed asset source, Facet organizes assets for findability, and Nexus makes them available to the right publishing contexts. This asset management cms approach means asset management connects organization and distribution, rather than separating them into tools. It gives Subaru digital asset management software capabilities within a native platform, while KNVEY Hubs showcase curated customer stories in dedicated destinations.

Submission, Curation, Distribution, Publishing Workflow

A controlled path from customer content to published experiences

Subaru Stories receives, curates, and publishes submissions through a connected workflow that keeps customer contributions under editorial oversight while making approved media available for the right digital destinations.

Receive customer submissions Subaru Stories provides an intake point for customer stories and supporting media.

Review and select content Editorial teams evaluate submissions and select the stories and media appropriate for public showcase; editorial curation maintains brand control.

Publish curated stories Selected customer media reaches Hubs and primary website, allowing Subaru to showcase approved community stories in relevant experiences.

Distribute approved media Approved media flows to dealership websites, helping distributed destinations use current brand assets from the governed source.

Evidence Across Connected Content Operations

One platform manages three content models

Subaru demonstrates how digital asset management tools can support a large approved-media library, curated customer submissions, and a specialized editorial property within one governed foundation.

30,000+ Approved media assets maintained in one governed, accessible library.

100% Curated Customer-submitted stories and media pass through review and selection before appearing in showcase destinations.

5 Minutes The Motorsports team uploaded each day’s live-race assets in five minutes, enabling near-real-time event page updates instead of waiting until Monday.

3 Workflows Media-library management, customer submissions, and specialized editorial publishing operate within the same deployment.

Assess Your Platform Fit

A demo can explore comparable use cases

Consolidation reduces disconnected content operations. Similar distributed organizations can assess fit using Subaru’s model for governed media distribution. For teams evaluating digital asset management companies, it offers a practical starting point.

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